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Amazon truly always goes the extra mile on anything that could potentially be a hurdle. For customers still using computers or mobile devices, we have size charts and Amazon offers easy and hassle-free returns. We're putting a lot more time into search optimization for our translated content so that it's relevant to buyers worldwide. Just because a text works in the UK does not mean that a direct translation will in France or Germany. Ian:How do these changing expectations affect your translation strategy? Jess:Shopper needs change and so do the way they shop.
That's why we analyze how our buyers search for products and what differences HK Phone Number there are between markets. We're putting a lot more time into search optimization for our translated content so that it's relevant to buyers worldwide. Just because a text works in the UK does not mean that a direct translation will in France or Germany. We had a Berghaus advertisement with the texts "The most strenuous thing you've done today: click on 'Next Episode' on Netflix" and "Are you sad that there are no avocados at the weekly market?" We wanted to say that you should leave all his millennial problems behind and go out into nature. There was also a photo of tempting mountains in the sunlight, where you should actually be out and about.
Instead, people asked themselves why they should be sad because there were no avocados at the farmer's market instead of just buying something else. Avocado and poached egg for weekend brunch is so typically British that the point – understandably – didn't come across in Germany. The subtleties and humor don't always translate to other markets. So simply copying doesn't work. Berghaus time to get out Berghaus campaign “Time to Get Out” Ian:If we take a more technical look at Amazon, how important is A+/B+/EBC content to the customer experience, and how do you design that content to work? Jessica:This content allows the buyer to learn more about a product before deciding to purchase it.
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發表於 2024-3-14 17:35:09