Google penalizing your website

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While it is important for keywords to get ranked, it is also equally important to ensure that the content you would be writing comes off as natural and informative instead of something that would only generate a temporary spike in traffic. Invisible texts and links Using invisible texts is simply putting some keywords with the same color as your background so that it would be invisible to site visitors. At a glance, these web pages may look similar to regular pages, but a simple hover of your mouse (or by pressing CTRL+A) would reveal the hidden text. This is an attempt to add more characters and keywords to a web page to increase rankings, and it is also a tactic that tries to take advantage of Google’s algorithm.

Likewise, hidden links are another issue as well. There might be times when you will encounter a page that suddenly takes you to a different page despite not being able to see the link on which you clicked on. This negative link-building technique not only aims CY Lists to mislead but also create low-quality web pages that would not get traffic. These are practices that Google can instantly track down and penalize, but many web pages that apply this technique remain. Doorway pages Doorway pages are web pages that are merely put up as dummies. This is done for search engine spiders to crawl links and keywords for the main site (which the doorway page would most probably point to).




Usually, the users would never see or find these pages. Cloaking One of the oldest black hat SEO techniques, cloaking is the act of misleading users into content they did not search for. Imagine searching for a keyword like “school” and clicking on a link to a related website, only to lead to an entirely different set of content. This is a practice commonly done to generate traffic to a website. However, this technique is misleading, which seriously dampens the user experience, and can lead to . Website quality and authority are measured through trustworthiness and informative content, which means any form of deliberate misinformation will always be negative on a website. It is best to make sure that your links get to the right pages, as this would not only allow GoogleBot to crawl, but also bring in more traffic and much-needed link juice.