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Because it will already collect information about your users, information which will become very profitable when creating future ads. Advertising campaigns You can also launch an Ads campaign from Facebook Business Manager . To do this, you must select “Advertising Manager” and “Create a campaign”. You must then define your advertising objective, specify the audience to target, and indicate the desired budget for the campaign in question. The platform will finally ask you to choose the advertising formats that suit you , as well as the locations where your ads will be displayed .

Also remember to configure your payment methods , essential if you want to give Internet users the possibility of purchasing your products or services directly on Facebook or Instagram – you only need to do it once from the Business Manager dashboard, ideally BTB Directory during the initial setting. Go to “Business Settings”, then “Payments” and “Add a payment method”. Set specific permissions for users who will have access to credit lines or invoices. Professional resource groups Finally, Facebook Business Manager allows businesses that manage multiple activities to organize their resources by groups .

This may be the case, for example, for a large brand which has points of sale throughout the territory, and which wishes to associate a professional page and an advertising account with each of its stores. Here is the procedure to follow, still from the dashboard Go to “Business Settings,” then “Business Item Groups” and “Create a Business Item Group.” Choose the organization of your resources (by region, by brand or by entity) and confirm. Give the group a name, then select the resources to associate with it professional pages, advertising accounts on Facebook or Instagram, pixels, product catalogs, applications, etc.