It comes back to innovation she adds. You can t stay the same because if you stay the same it s like you re going backwards…companies continually need to bring in new thinking. If not someone else will come in and take over. Given that Francesco continues to put out new products and travel the world in search of new ideas it s unlikely Mutti will meet such a fate anytime soon.
COMMENTS DAN this is the same concept as the current rock star in the small farm movement Joel Salatin. focus on investing in management technology and innovation versus the old world belief of the need to own land. TOM DOLEMBO FOUNDER NEW NORTH INSTITUTE The challenge is to change the role of the tomato in cooking as a canned fresh product Chinese Overseas America Number Data rather than a cooked product a fast food alternative . The taste profile of this tomato is fantastic does not have to be cooked and yet is portrayed in recipes requiring preparation of sauces. A housewife househusband has a three minute meal on the table with pre boiled pasta or a pizza shell and microwave if this is channeled as a fast food alternative. Otherwise it is in the gourmet section which is small indeed. Need Millennials to grab this not Boomers.
ATUL GUGLANI DIRECTOR MANTEX TECHNOLOGIES Living now in Indonesia I have always been amused to see a Tomato brand taking a leading shelf position in supermarkets and fighting against local brands. away totally unknown brand has gone in and taken a commanding position at very competitive pricing. Now the mystery unfolds. Good case of commodity converted to culinary brand. ATUL MOOLEY REGIONAL QUALITY SOUTH ASIA ASIAN SYNGENTA Great Story of what s possible by accepting new ideas and challenging traditional thinking. This is also a reminder for me of a much broader role that quality can play by working together with marketing and supply chain to create and sustain a great brand. HASAN M. SOEDJONO HBS MBA CHAIRMAN HIMPUNAN ALUMNAS NATIONAL ASSOCIATION OF INDONESIAN U.S.