Brand values ​​are fundamental principles

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Define the brand platformAll actions related to brand building  and communications must be aligned to deliver a coherent voice and image to consumers . To do this, we work on the brand platform and two basic elementsInsight – is the deep understanding of how consumers perceive and relate to the brand, what specific consumer needs the brand satisfies, or how the brand can most effectively differentiate itself in the marketplace.




Territory  it is the mental space that a brand occupies in the perception Chinese Thailand Phone Number List of consumers and is fundamental in the process of building a solid and successful brand.brand insight2. Determine which ones with brand values and beliefs that guide the actions, decisions and behaviors of the company as a whole. These values ​​reflect the identity and culture of the brand , and are an integral part of its branding strategy and the construction of its image.





Some common examples of brand values ​​includeIntegrityQualityInnovationSustainabilityDiversity and inclusionCommitment to the communityCustomer firstSocial responsabilityconsumer loyalty3. Specify brand attributesWhile brand values ​​are intangible ideas, attributes can be tangible or intangible . They are the specific and distinctive characteristics that are associated with a brand, in the minds of consumers. These are  someexamplesQualityPrecioDesignTrustExclusivenessInspirationPersonalityCustomer experienceHistory and heritage4.