For one, there’s the fact that the guy who claimed to be the first to notice the bill concealed amid the sandwich’s garnish is believed to have actually fabricated the entire incident to create business for his market research company – American entrepreneurship at its finest. Then there’s the fact that this wasn’t the first time KFC had experimented with this kind of promotion, having ran a similar campaign two years previously in 2006 for its Buffalo Snacker sandwich. It’s unclear whether KFC has resorted to such trickery in the decade since its first foray into subliminal messaging, but since the effectiveness of subliminal advertising has called into question repeatedly, it’s also unclear whether it would be worth it. KFC certainly has a sense of humor when it comes to its branding. Allen recently drew the attention of the WordStream content team to KFC’s Twitter profile – specifically, the accounts KFC is following.
Subliminal advertising KFC Twitter following 11 herbs spices KFC is Benin WhatsApp Number following just 11 accounts: all five former members of British ‘90s pop sensation, the Spice Girls, and six guys named Herb. Get it? 11 Herbs and spices? What other examples of subliminal messaging have you come across? Do you think this kind of messaging can work? Dan Shewan MEET THE AUTHOR Dan Shewan Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine.
When you think of email marketing, what comes to mind? Monthly customer newsletters, daily blog RSS feeds, curated drip campaigns… One thing you probably didn’t think of is employee email signatures. Email signatures Image via Email Signature Rescue Your employees engage with customers, vendors, friends, and family via email. With the right call to action in their email signature, any of those email recipients could turn into new website visitors, customers, or social media followers.
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