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Seeing this ad” section says that my age, location, and areas of interest were used to target this ad. I’m a parent of a -year-old and a baby, and I was recently looking into swimming lessons, gymnastics lessons, and summer camps for my eldest. Yes, on Google Search. These activities likely flagged me as a prime candidate for online activities for my school-age child, though I think “tutoring services” is a stretch. Personally, I find the headline “your child’s superhuman tutor” off-putting rather than enticing, but hey—the algorithm will learn, since I didn’t engage with this ad. Scrolling a bit further, the next ad I see is for a special offer to subscribe to The Times of London newspaper.
Google ads library - my ad center My husband is British and subscribes to The Guardian, so I’m wondering if some signals got crossed in our household targeting. Let’s check out My Ad Center to see. Apparently, Google thinks I’m interested in Iceland Phone Number Newspapers (correct) and a brand called News UK. I’m seeing this ad due to my location, areas of interest, and—aha!—my similarity to people the advertiser is trying to reach. Since we know that similar segments have been deprecated for a while, that means this advertiser is likely running this ad through a Demand Gen campaign, which offers a Lookalike targeting option. It would make sense for an English newspaper seeking new subscribers abroad to find people similar to existing international subscribers.
I see the number everywhere in this ad, so it’s clear they think that the “value” messaging is enough to convert cold traffic. Time will tell if I end up subscribing! But I didn’t click on this ad, either. Advertiser verification and the Google Ads library: Ads library and Google Ads Transparency Center without a word about Google Ads advertiser verification. If you manage a Google Ads account, then you’ll be familiar with the notification emails informing you that it’s time to verify your account. It’s usually a straightforward
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發表於 2024-3-6 17:52:08