Can you find ad texts with curly brackets? This is keyword insertion

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When does using these keyword placeholders make sense? These placeholders make no sense for ad groups with very different keywords. And you don't need them for ad groups with only one keyword included - then you can adapt the ad text directly to the keyword. Tip : How do you know that you are already using keyword insertion? In the Google AdWords interface or editor, go to the ad text level and enter a curly bracket { in the search field.


Keyword Insertion – Myth or Truth? In our experience, there are only a few cases in which Special Data keyword insertion can be used sensibly and in which the performance differs significantly from ad texts without keyword insertion. But that may also be due to the way we structure our campaigns - with very fine clustering there are rarely any sensible possible uses. Keyword insertion – from our point of view, myth for the majority of companies, but truth for individuals. What to do? Check the structure of your ad groups. Can you use a placeholder sensibly? Then test it! Little child girl in an astronaut costume is playing and dreaming of becoming a spaceman.




Portrait of funny kid on a background of ultraviolet wall with white clouds. A tip that is not often found is: Put the keyword (exactly in the same spelling as the entered keyword) directly at the beginning of Headline 1. We specifically evaluated this for one of our customers. This is not a significant test and of course countless additional factors come into play. Nevertheless, it is important for us to understand which wording appeals to which customers in which industry and to learn from this how we formulate the advertising texts for the respective companies.