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User activity in the group. According to the official announcement of Douyin, in the dialog box during the Spring Festival, you can receive a red envelope with friends to complete the designated task. At the same time, there are gameplay gameplay in group chat to enhance the atmosphere and activity of the group. You know, the WeChat group has been born for so many years, and the activity has always been a difficult problem in the boss, and the "dead group" has already become the norm. Douyin "Sandaling" Tencent Picture Source: The official announcement of Douyin's official announcement and this naturally extends to the second trick of Douyin: fun gameplay. For example, using the ability of AI Wen Shengtu, as long as players in the group take a selfie casually, they can synthesize the New Year's photo through AI; and the red envelopes have been sent for so many years, and they
can also exchange each other. The scene of the scene starts; for example, this year, Douyin began to imitate Alipay Jifu, there are many content scenes of Douyin, and Jifu also has a new experience. "Now the characteristics of WeChat, Alipay, and Pinduoduo in Douyin are a bit like a series of products. Everyone Rich People Phone Number List looks like a little." Some users feedback. From the perspective of user experience, fun gameplay has broken the boring of previous years; but from a larger perspective, such "interest" is actually the vitality and creativity of young people. At the same time, Douyin also began to understand what is social, what is the user experience first, and how to satisfy. How can product

managers do a good job in B-end digitalization? All walks of life have jumped on the bandwagon of digital transformation and achieved rapid industry development. Since B-side products are products that provide services to enterprises, how should enterprises take advantage of the digitalization trend? View details> Take a small detail. If you buy gifts for friends in Douyin Mall, Douyin will automatically remind you to share real -time logistics to TA, which not only meets the needs of the buyer, but also meets the needs of the consignee. Many links in the middle. Although this case is small, it can reflect that today's Douyin social network has begun to truly understand the needs of user needs, and to the extreme of each detail ability is actually the success of WeChat. At the end of the Douyin "sneak attack" Tencent, unlike WeChat's private social relationship, the front end of
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