Pinterest is biased in favor of certain categories

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Pinterest is one of the most influential product platforms and the statistics prove it. More than 300 million people visit Pinterest each month and 84% of them use the website to make their purchasing decisions. Of course, there will always be room for overly ambitious recipes and dreamy inspirational quotes. But Pinterest is also one of the most lucrative business tools you'll find. In this guide we will tell you exactly how you can use Pinterest to manage your own personal brand or business.


How to know if Pinterest is right for your business Do you have something USA WhatsApp Number Data to sell? Chances are Pinterest will make it easier for you. Before you dive in, though, check out the demographics of Pinterest users. Make sure your target audience is using the platform:  Who is using Pinterest? The vast majority of Pinners (Pinterest users) are women: 72% to be precise . If you have products designed specifically to meet men's needs, think carefully about whether Pinterest is worth it. There are other platforms where the gender distribution is more even.






Check out our guide to selling on Instagram , where the split is pretty even. And don't forget the age either. Most Pinners are under 40 years old. Where is Pinterest used? There is a global audience scrolling through Pinterest. Just keep in mind that while 50% of people who use Pinterest live outside the US, 50% live inside the US. If you're not prepared to send there, you could be alienating a large portion of your audience.