Content marketing is the process of creating and distributing content to attract and retain customers. You can use any type of content for this. But this isnt content marketing unless the content truly promotes your business and is paired with a distribution strategy. Types of content marketing Lets go through a few types of content marketing to see how they work in real life. Blog SEO Blog posts are a popular content type. Many businesses publish this information on a regular basis. However most posts dont get any traffic. Even when promoted through social media they usually have a spike at the beginning but then fade away. The reason is that most businesses lack a distribution strategy.
They just publish and pray. To avoid the same mistake you need a way to drive consistent traffic to your blog posts. Considering that . of web traffic comes from Google we think there is no better way than to write about SEO. How do you do it The easiest way is to look for topics that Phone Number List people are searching for and where they would naturally write blog posts to promote your business. For example if we enter some topics related to our business into Ahrefs keyword analysis and then check the keyword match report we will see thousands of keyword ideas. If we look at the results for one of these keywords youll see that our free keyword research tool ranks third. of keywords it has an estimated organic visits per month. If you look at the blog post itself youll see that one of the recommended tools is our free keyword generator .
In other words our blog posts promote our business to thousands of readers each month. FURTHER READING Keyword Research A Beginners Guide by Ahrefs What is Search Engine Content Optimization How to Write Content to Rank How to write blog posts people actually want to read in steps YouTube video marketing YouTube has more than billion users logged in every month and you can tap into these users when you make videos. However competition is fierce and your videos still need to be promoted and discovered. how did you do it Just like blogging for SEO the easiest way is to find topics that people are searching for on YouTube so you can promote your products organically. To find these topics enter some keywords related to your niche into Ahrefs Keyword Analysis set to YouTube and check the phrase match report. Youll see hundreds if not thousands of potential keyword ideas. This is how we built our YouTube channel. Our main focus is initially on keyword-related businesses that rank well. For example if we look at the topic Keyword Research you can see that we are ranked on this topic with thousands of views each month. Our videos also feature keyword analysis as the go-to tool for keyword research promoting our business to thousands of YouTube viewers each month.
發表於 2024-2-1 12:11:05
