With these profiles in hand, marketers

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Choose the images or videos that fit the brand’s visual appeal so that all content aligns with the company’s online presence. Personalization Over the past year, personalization has gained more importance in marketing circles, particularly within email marketing. Newsletters and email correspondence are expected to be individualized to improve brand-customer relationships. User-generated content can be a handy tool for improving the personalization of email campaigns. Brands will already have created ideal customer profiles – a representation of the target audiences that would be most favorable towards the company.  


can sift through the content sourced from users to choose the ones most relevant to target segments. It is best to look at available analytics before embarking on this strategy – using data to power your content decisions will make campaigns Frist Database more effective. Marketers can parse through social media posts to find which are most popular. A similar method can be used for email campaigns to find the subject lines and content that works best. Guided by this data, marketers can look to include UGC content that has already been sourced from contests in newsletters to have the desired effect.





Alternately, data can propel ideas for new campaigns to source more user-generated content that will appeal to audiences. Exhibiting UGC that is targeted for subscribers will improve email open rates because recipients will be responsive to the messaging contained within. Thematic content Welcome To The MVMT Thematic Content User-Generated Content Image Source We have mentioned how all the content received from a user-generated content campaign may not be brand-appropriate. This requires a great deal of sifting on the part of marketers but the effort will be worth it if the content of the email feels relevant to subscribers.