Social listening Social listening

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Lead nurturing - a recovery email from True Classic Notice the urgency they’ve added by making the offer for “a limited time.”convert lots of leads to customers. . Milestone celebrations Of course, not every lead is so close to making a purchase. For lower-intent leads, it makes sense to just keep a friendly dialogue open. This chiropractor does a nice job of it by sending a happy birthday SMS text with a link to a fun birthday message. lead nurturing - a birthday text from a chiropractor. You don’t need to gather personal information to use this lead nurturing strategy.
  
You could send a thank-you note on the anniversary of your first connection. Or if you work in a particular wedding photo editing service  industry, like education, you could send a “happy Teacher’s Day” email. . Dynamic remarketing Google’s Dynamic Remarketing Ads make lead nurturing more personalized by automatically pulling the products you look at and filling them in the ads. Here’s an example from a retail shoe store. And perhaps no one is better at it than companies in the travel industry. lead nurturing - retargeting ad from a travel company The idea is to make it super easy for the lead you’re nurturing to see the ad and complete their purchase.



Maintenance reminder There are so many things in life that need regular maintenance. Our cars, our HVACs, and our bodies all need the occasional review and tune-up. If you’re in the business of providing those services, an automated lead nurturing campaign is perfect for booking more business. This home services company sends timely texts each year to catch leads as they’re facing seasonal maintenance jobs. lead nurturing - reminder text from a home services company. This lead nurturing tactic works well for consumable products, too.