Acquisition of a lead i e a potential customer who must be further cultivated before purchasing Which in fact is the case with almost all Internet purchases Results By analyzing the data from the campaigns MGID obtained three main results reported in the summary table and discussed below Scalability of coverage is important The results suggest that both targeting methods can provide scalable coverage On average campaign reach was greater for.
Interest based campaigns compared to contextual Phone Number List campaigns If you focus only on reach interest based targeting is more effective When focusing on ROI and conversions this metric is only the beginning of the equation Don t limit your audience too much On one key point however MGID s suggestion agrees with Meta s conclusion after a similar analysis conducted in the CPG industry advertisers should choose a single targeting approach This is an example.
Where failure to focus could be harmful In most cases intersecting contextual and interest based targeting methods could narrow your audience and significantly limit your reach The cost per conversion is the real focus interest targeting provides greater reach contextual targeting is more likely to be the winning strategy and achieve cost effective results with an x lower cost per conversion Before choosing a targeting.