But the fact is that the North American TikTok

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Shop's long transition period, complicated water testing state and extremely high operating threshold are all consuming the patience of North American ecommerce players. Starting in , TikTok will intentionally test the waters and jump to Shopify’s docking ecommerce function. On the one hand, this allows merchants to place advertisements and display products on TikTok, and on the other hand, direct consumers to the merchant’s independent website


to complete the purchase action. On this basis, TikTok’s US store launched an online internal beta version in Germany Telegram Number Data November last year, giving many waiting merchants a shot in the arm. Although the online beta version has opened up, TikTok does not seem to be in a hurry to fully launch ecommerce. Since then, the situation that merchants have faced is similar to sandwich rice, which is really irritating. After the online beta version was launched, merchants looked forward





to the arrival of full registration. However, as registration was delayed, a large number of merchants fell into anxiety while waiting. We are almost the first batch of merchants to try to open a store and build a live broadcast room on TikTok. Li Shan, a North American ecommerce seller, told Xiaguang News. At the beginning