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Build credibility and improve rankings. . Enhance return on investment. SEO How do search engines work? If you ask yourself what the goal of any existing search engine is, the answer will be simple: for the user to be satisfied and happy with the results he obtains, but how do search engines achieve this goal? By finding the best pages that provide good content and match quality standards, they are then presented at the top of the search results, and in order for Google to find this content to rank it, these steps are followed: Crawling : or robot programs to search and crawl pages. Indexing : To analyze each page and understand its content. Display results : determined by Google after the user submits a search request.


In order for search engines to do these steps, you must do your part as a website owner by helping Google crawl and index all the pages you want on your site. To ensure that your pages can be crawled, you can do this phone number database through some procedures and practices referred to as engine optimization. Technical SEO research, and websites must be developed to suit the requirements of search engines. How is SEO different from SEM and PPC? (SEO vs. PPC) The mechanism or nature of SEO, SEM, and PPC can be explained by stating the essence of each term as follows: SEO is an abbreviation for Search Engine Optimization (SEO), meaning search engine optimization, while SEM is an abbreviation for Search Engine Marketing, meaning marketing on search engines. Coming to PPC, it is a model for online advertising (pay-per-click), so we can say that SEO and PPC are types. From SEM which is simply search engine marketing, the pages we see on search engine results have two types: Paid results through PPC advertising.

   


Organic results, where your ranking is based on SEO. SEM relies on SEO and PPC to direct traffic towards your site on the one hand, and to direct paid results to search engines, organic results, or both together on the other hand. You may ask and say that it is possible to pay search engines to appear in the ads section, but you must take into account that the majority of users ignore ads and click on organic results instead, so you cannot rely on PPC to obtain a higher ranking, but rather it comes first. When it comes to SEO though it takes a lot of time and effort. SEO What are Organic Search results?